Every Failed Search on Your Website Is a Sale You'll Never Know You Lost A gun buyer lands on your website. They know exactly what they want. They type "9mm hollow point" and hit enter. Your website scans product titles character by character. Finds two matches. Returns a ... Apr 27, 2026
Your Books Are Wrong. And You Won't Know Until It Matters. Here's a question most gun store owners can't answer: What does your P&L look like right now? Not the one your accountant sent you in February for last year's taxes. A current one. This month. This we... Apr 26, 2026
The Five-Hour-a-Week Restock Problem Nobody Talks About The peg where the PMAGs hang is bare. The Federal 9mm shelf has a gap. The Hoppe's cleaning kits sold out over the weekend. Time to restock. So you open a browser. RSR Group. Search the PMAG. Check pr... Apr 23, 2026
Your Best-Selling Products Might Not Be Your Most Profitable You know what sells. The Glock 19. The Sig P365. The stuff that moves off the shelf. You can probably name your top ten sellers right now without looking at a report. But can you name your top ten mos... Apr 23, 2026
One Online Order Shouldn't Take 45 Minutes to Fulfill A customer in Phoenix orders eight items from your website. A Glock 17. A Sig P320. A red dot sight. Two magazines. A holster. A cleaning kit. A case of 9mm. Two of those are firearms that can't ship ... Apr 23, 2026
You Left $216 on the Table Last Tuesday. Here's How. Last Tuesday, a product you've been sourcing from RSR for two years quietly dropped $18 at Lipsey's. You didn't know. You ordered 12 units from RSR like you always do. That's $216 in margin you left o... Apr 23, 2026
Your Email Newsletter Shouldn't Be a Weekly Homework Assignment Email is the last marketing channel the firearms industry fully controls. Facebook restricts your ads. Google won't run them. YouTube demonetizes your content. Mailchimp can shut down your account wit... Apr 23, 2026
Why Your Gun Store POS Isn't Enough Your point of sale software rings up guns. Congratulations. That's one problem solved. Now tell me how your POS handles your quarterly P Or your vendor price list from RSR Group. Or a landed cost calc... Apr 23, 2026
The Real Cost of Running 5 Systems to Do 1 Job Ask a gun store owner what their software costs and they'll usually quote you the POS bill. Maybe $200 a month. Maybe $400. Seems manageable. They're not counting everything. Add it all up — every sub... Apr 23, 2026
What Your Software Can't Tell You (And Why It's Costing You Money) Here's a question most gun store owners can't answer without at least 45 minutes of work: What is my inventory worth right now? Not the retail value. The actual cost basis. What you paid, adjusted for... Apr 23, 2026
Your Customers Haven't Heard From You in Three Months Some of your customers haven't walked through your door in six months. They didn't go to your competitor. Life happened. They got busy. They forgot. And the reason they forgot is that you never remind... Apr 23, 2026
The Money Is in the Follow-Up The Money Is in the Follow-Up Customer walks in. Picks out a Sig Sauer Cross in .308 Winchester. Fills out the 4473. Passes the check. Walks out with a rifle. You just made a sale. You also just hande... Apr 23, 2026